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When ROJA launched in Harrods in 2011, our Aoud Parfum had customers whipped into a frenzy. An instant sell-out, new bottles were being carried into store each day just to satiate demand. A decade on, this compelling Agarwood perfume continues to capture the hearts of Oud-lovers around the world. Based around the classic practice of styling Oud Wood with the freshness of Rose and the smoothness of Saffron, this holy trinity of notes form a precious perfume worthy of the hype.